Not being old enough to recollect the Moors Murders the only thing I found immediately chilling about that photo was the choice of haircut and unflattering lighting
For the generations that did remember the murders, however, this was an extremely emotive photo and became legendary as a cheap, Pavlovian way to boost newspaper sales on a slow day, through the simple technique of fabricating the flimsiest of pretexts to stick the Hindley portrait somewhere on the front page
And, after I learned a little about the Moors Murders, I could concede that, yes, you could convince yourself that there was something intrinsically evil about Hindley's expression if you were so inclined
But, to be honest, the image itself really was no more intrinsically 'chilling' than any other crap portrait taken of a woman with a crap haircut in the mid 1960s
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Which is my roundabout way of introducing the much more contemporary issue of what is the State and its supportive media whores to do when there is fuck all in the way of video evidence that ties the alleged 7/7 bombers into the actual bombings?
Imagine that you've secured a mound of totally innocuous video of the alleged 7/7 bombers going about their daily business, no different to the mound of innocuous footage you could gather on any other citizen of these over-surveilled isles but, thanks to a series of incredibly unlikely mishaps, you have no actual, for want of a more respectful phrase, money shots
How do you attempt to convince Jane and Joe Public that the footage you are going to try and sell to them as being hard evidence of terroristic wrong-doing is not actually banal and irrelevant?
Various dodges have been tried - showing undated footage not taken on 7/7 at the same time as a voice-over talks about 7/7 is one, referring to 'iconic images' of ecstatic bombers hugging each other that don't actually exist has been another, but none have been so heavily used as the old classic...
Don't quite get what I'm on about? Do a couple of Google searches for terms like '7/7 Bombers Chilling' or '7/7 Chilling Photographs', read a few of the results and see if any of the material described as 'chilling' is anything but irrelevant and/ or innocuous
Here's one of my personal favourites...


and a couple more chilling images...

and not forgetting this chilling footage here
as I'm sure you'll appreciate, there are plenty of other examples out there
Make no mistake, whenever you see or hear the word 'chilling' used in a news story, the person behind that story thinks that you, your mum, all your family, your friends, your neighbours, everyone you've ever cared for in this life, are all thick as pig shit and are stupid enough to be sold any old codswallop, given the right subliminal prompts
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edit: and in the context of BS news stories attempting to weave evidence of murderous intent out of the irrelevant and mundane, the first half of this Daily Mail article...
...is so ridiculous as to be surreal

I know we're talking the Daily Mail here but surely at least some of its regular readers have enough intelligence to comprehend that it is being insulted
Surely?
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