Friday, January 19, 2007

Every Little Helps

And for lunch today I ate...

These are not just deceptively packaged fillets of cod - these are Tesco's Finest* deceptively packaged fillets of cod...


The photograph really doesn't do the packaging justice. You could have stuck another five or six fillets in there and they still would have rattled around inside the box - if it wasn't for the huge plastic bag Tesco's had thoughtfully jammed in there to prevent just that eventually.

Tesco's, I salute you.


Update:

Thank you to the commentators who have aired the possibility of me gracing alternate, more up market, supermarket chains with my custom. The problem with that, of course, is that I live in Lambeth. Round these parts Tesco's is a high end supermarket - I'm already pushing the boat out by not shopping at Lidl, Aldi or Iceland...

Exhibit A - Screenshot of a Google Maps search for 'Waitrose near Lambeth'

'North ...and to the West. North ...and to the West'

The eagle-eyed will notice that Waitrose is scared rigid of South London - with all branches clustering north of the Water, like the namby pamby North London poseurs that they are. Mind you, with South London having ambassadors like this woman can you blame them?

.

13 comments:

Apprentice said...

Did you have to eat both of them?

I've recently rediscovered fish fingers. Whilst they are still a rather livid dyed orange (wtf is that all about?), at least WYSIWYG.

Haven't been able to comment on Blogger for ages; since this beta palaver arrived, or went, or whatever, it's mostly been broken. Couldn't even comment on my own until yesterday.

Let's see then....

Apprentice said...

Rah! :)

Happy New Year, Stef.

neha vish said...

Umm.. I thought only Waitrose tried that trick!

Wolfie said...

The Solution : Sainsbury's "Taste the difference" range.

I swear by it, sometime at it even.

Stef said...

@apprentice - the orange colouring in fish fingers is for energy and vitality

re. lunch - two would be greedy

so, yes, yes I did

Stef said...

and New Year's greetings to yourself ;)

Apprentice said...

Heh.

The flour our chip shops make batter with is also orange.

Yum!

David said...

I think it's probably market research, and like taxi drivers the postcodes starting with an S (but not north of the river ones) are passed over, though if you continue towards Surrey you'll find them in Kingston, Twickenham, Esher and Cobham, and a lovely example in Godalming. I'm not sure if this is based on fact, enduring reputation or a combination of both, but being from Kingsbury I'm probably the wrong person to ask...

Stef said...

Esher?

That's near Spain somewhere isn't it?

Daniel said...

Yes, when I lived in South London (Camberwell) I noticed the relative dearth of Waitrose stores. There might have been one in Dulwich but the opposite is quite striking in Camden and Islington.

I never buy TESCOs own brand product (finest or otherwise) for my sins because in my experience all they're are sall FUCKING TERRIBLE (a bit like TESCOs in general). Even crappy Somerfield own brand shite is preferrable.

Yet still the punters flock to TESCOs. For me, why same people shop @ TESCO (considering they aren't really that cheap)is up there with the great questions of modern times: who killed Kennedy, is the moon made of cheese, and does GOD actually exist ?

Stef said...

Yeah, but I bet all you North London types pay way over the odds for your heroin

de said...

Tescos have taken all strategic positions in West London, mostly on hill tops to make best use of long range artillery.

Shoppers of Waitrose will be the first against the wall When the Revolution Comes.

(Please read out the Tescos anthem in yor own time)

Stef said...

... or don't the supermarkets north of the river stock that?