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So, within forty five minutes of me pasting up a blog entry with the word 'iMac' in the title I get 10 new visitors to my blog. They didn't stay very long though.
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God, that's so depressing. Is that really all it takes? Is the price of fame a willingness to write two line blog postings that include the words 'iPod', 'iMac', 'megajugs', 'free celebrity porn', or 'download pirate computer games here' in the title?
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What is it with Apple anyway? Why are there so many people out there with such a fierce brand loyalty? Is it something to do with the collapse of organised religion?
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Apple opened its new European store on Regents Street a few weeks ago and hordes of people slept outside overnight just to be amongst the first ones in. They were rewarded with the opportunity to buy one of a limited quantity of Apple goodie bags for £250 with a guarantee that each bag would contain £700-800 worth of Apple stuff. Rumour had it than one in ten bags contained an iPod. Out of the people I saw interviewed, none had found an iPod but all had found a load of useless old tat that Apple couldn't sell at full retail price in several months' of Sundays. The store manager was grinning from ear to ear.
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... and still those mugs were enthusing about the Apple brand. As far as i can tell it's all about Apples being well designed, easy to use and the fact that they're not PCs. My toaster has identical qualities but I'm not about to join a cult based on owning one.
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